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070122t20082008mdua b 001 0 eng |
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|a 2007002332
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|a 9780742554252 (cloth : alk. paper)
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|a 0742554252 (cloth : alk. paper)
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|a 9780742554269 (pbk. : alk. paper)
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|a 0742554260 (pbk. : alk. paper)
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|a (OCoLC)79861393
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|a QEOA
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|a HF5821
|b .B37 2008
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|a 659.1
|2 22
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1 |
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|a Beard, Fred K.,
|d 1957-
|0 http://id.loc.gov/authorities/names/n2007005009
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1 |
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|a Humor in the advertising business :
|b theory, practice, and wit /
|c Fred K. Beard.
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|a Lanham :
|b Rowman & Littlefield,
|c [2008], ©2008.
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300 |
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|a xiv, 205 pages :
|b illustrations ;
|c 23 cm
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a unmediated
|b n
|2 rdamedia
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|a volume
|b nc
|2 rdacarrier
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504 |
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|a Includes bibliographical references (pages 183-188) and index.
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505 |
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|t List of illustrations --
|t Acknowledgments --
|t Introduction --
|g 1.
|t Historic attempts at advertising humor --
|g 2.
|t Theoretically, what's so funny? --
|g 3.
|t Why typology is a funny word --
|g 4.
|t How does silly sell? --
|g 5.
|t When humorous ads aren't funny --
|g 6.
|t Campaigns that made audiences laugh-- and buy --
|t Selected bibliography --
|t Selected creative credits and awards --
|t Index --
|t About the author.
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|a MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010.
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|a Wit and humor in advertising.
|0 http://id.loc.gov/authorities/subjects/sh85062946
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650 |
1 |
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|a Reclame.
|2 gtt
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650 |
1 |
7 |
|a Humor (grappigheden)
|2 gtt
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907 |
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|y .b53852977
|b 210716
|c 070823
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|b 070928
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|g mdu
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|t 0
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f |
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e HF5821 .B37 2008
|h Library of Congress classification
|i Printed Material
|m 31293029264102
|n 1
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856 |
4 |
0 |
|t 0
|u http://www.lib.msu.edu/ebookplates/view/?id=161
|y In recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010
|t 0
|