Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

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Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.

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Bibliographic Details
Main Author: Kawasaki, Guy, 1954-
Language:English
Published: New York : Portfolio/Penguin, 2011.
Subjects:
Persuasion (Psychology) in organizations.
Persuasion (Psychology)
Influence (Psychology)
Marketing > Psychological aspects.
Management > Psychological aspects.
Physical Description:xxiii, 211 pages : illustrations ; 22 cm
Format: Book

MARC

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245 1 0 |a Enchantment :  |b the art of changing hearts, minds, and actions /  |c Guy Kawasaki. 
260 |a New York :  |b Portfolio/Penguin,  |c 2011. 
300 |a xxiii, 211 pages :  |b illustrations ;  |c 22 cm 
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504 |a Includes bibliographical references (pages [191]-192) and index. 
505 0 |a Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion. 
520 |a Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others. 
650 0 |a Persuasion (Psychology) in organizations.  |0 http://id.loc.gov/authorities/subjects/sh2007009684 
650 0 |a Persuasion (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85100175 
650 0 |a Influence (Psychology)  |0 http://id.loc.gov/authorities/subjects/sh85066123 
650 0 |a Marketing  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2010100731 
650 0 |a Management  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2008107305 
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