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| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00004735119 |
| 003 |
OCoLC |
| 005 |
20220616155908.0 |
| 008 |
101029s2011 nyua b 001 0 eng |
| 010 |
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|a 2010046009
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| 020 |
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|a 9781591843795 :
|c $26.95
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| 020 |
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|a 1591843790 :
|c $26.95
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3 |
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|a 9781591843795
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| 035 |
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|a (CaEvSKY)sky233613259
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| 035 |
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|a (OCoLC)635459572
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|a DLC
|c DLC
|d GCmBT
|d UtOrBLW
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HD30.3
|b .K38 2011
|
| 082 |
0 |
0 |
|a 658.8001/9
|2 22
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| 100 |
1 |
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|a Kawasaki, Guy,
|d 1954-
|0 http://id.loc.gov/authorities/names/n88265839
|
| 245 |
1 |
0 |
|a Enchantment :
|b the art of changing hearts, minds, and actions /
|c Guy Kawasaki.
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| 260 |
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|a New York :
|b Portfolio/Penguin,
|c 2011.
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| 300 |
|
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|a xxiii, 211 pages :
|b illustrations ;
|c 22 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages [191]-192) and index.
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| 505 |
0 |
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|a Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
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| 520 |
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|a Offers insight into the role of influence in successful entrepreneurship while making recommendations on how to enact positive change by working with and through others.
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| 650 |
|
0 |
|a Persuasion (Psychology) in organizations.
|0 http://id.loc.gov/authorities/subjects/sh2007009684
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| 650 |
|
0 |
|a Persuasion (Psychology)
|0 http://id.loc.gov/authorities/subjects/sh85100175
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| 650 |
|
0 |
|a Influence (Psychology)
|0 http://id.loc.gov/authorities/subjects/sh85066123
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| 650 |
|
0 |
|a Marketing
|x Psychological aspects.
|0 http://id.loc.gov/authorities/subjects/sh2010100731
|
| 650 |
|
0 |
|a Management
|x Psychological aspects.
|0 http://id.loc.gov/authorities/subjects/sh2008107305
|
| 907 |
|
|
|y .b83926975
|b 160824
|c 110325
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|a bu
|b 110415
|c m
|d a
|e -
|f eng
|g nyu
|h 0
|i 2
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f |
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|i 03be71a7-7d2e-5d9c-be79-c00b80e102de
|s 76121820-7f29-55fa-b466-6f2d2480f03b
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HD30.3 .K38 2011
|h Library of Congress classification
|i Printed Material
|m 31293007201696
|n 1
|
