Essentials of entrepreneurship and small business management / Norman M. Scarborough.

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Scarborough, Norman M.
Language:English
Published: Boston : Pearson, [2014], ©2014.
Edition:Seventh edition.
Subjects:
Small business > Management.
New business enterprises > Management.
Entrepreneurship.
Physical Description:xvi, 703 pages : illustrations (chiefly color) ; 28 cm
Format: Book
Contents:
  • The foundations of entrepreneurship
  • Inside the entrepreneurial mind : from ideas to reality
  • Designing a competitive business model and building a solid strategic
  • Plan
  • Conducting a feasibility analysis and crafting a winning business plan
  • Forms of business ownership
  • Franchising and the entrepreneur
  • Buying an existing business
  • Building a powerful guerrilla marketing plan
  • E-commerce and the entrepreneur
  • Pricing strategies
  • Creating a successful financial plan
  • Managing cash flow
  • Sources of financing : equity and debt
  • Choosing the right location and layout
  • Global aspects of entrepreneurship
  • Building a new venture teamandplanning for the next generation.