Essentials of entrepreneurship and small business management / Norman M. Scarborough.
Main Author: | |
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Language: | English |
Published: |
Boston :
Pearson,
[2014], ©2014.
|
Edition: | Seventh edition. |
Subjects: | |
Physical Description: | xvi, 703 pages : illustrations (chiefly color) ; 28 cm |
Format: | Book |
Contents:
- The foundations of entrepreneurship
- Inside the entrepreneurial mind : from ideas to reality
- Designing a competitive business model and building a solid strategic
- Plan
- Conducting a feasibility analysis and crafting a winning business plan
- Forms of business ownership
- Franchising and the entrepreneur
- Buying an existing business
- Building a powerful guerrilla marketing plan
- E-commerce and the entrepreneur
- Pricing strategies
- Creating a successful financial plan
- Managing cash flow
- Sources of financing : equity and debt
- Choosing the right location and layout
- Global aspects of entrepreneurship
- Building a new venture teamandplanning for the next generation.