Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence S. Maisel, Gary Cokins.

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"This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defin...

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Bibliographic Details
Main Authors:	Maisel, Lawrence, 1946- (Author) Cokins, Gary (Author)
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Series:	Wiley and SAS business series.
Subjects:	Business planning > Statistical methods. Decision making > Statistical methods. Business intelligence.
Physical Description:	xx, 252 pages ; 24 cm.
Format:	Book

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