Handbook on tourism and social media / edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.
"This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analy...
Uniform Title: | Research handbooks in tourism.
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Other Authors: | |
Language: | English |
Published: |
Cheltenham, UK ; Northampton, MA :
Edward Elgar Publishing,
[2022]
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Series: | Research handbooks in tourism.
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Subjects: | |
Physical Description: | xi, 511 pages : charts ; 26 cm. |
Format: | Book |
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