The value of business analytics [electronic resource] : identifying the path to profitability / Evan Stubbs.

"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2...

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Bibliographic Details

Main Author:	Stubbs, Evan
Language:	English
Published:	Hoboken, N.J. : Wiley, c2011.
Subjects:	Business planning. Strategic planning. Decision making. Industrial management > Statistical methods.
Online Access:	ProQuest Ebook Central: 2011 (Ebook Central @ Proquest) Wiley Obooks 2011 to Present: 2011 (Wiley Online Library) Wiley-Blackwell Online Books 2014 (BTAA): 2011 (Wiley Online Library)
Variant Title:	The Value of Business Analytics: Identifying the Path to Profitability
Format:	Electronic eBook