The value of business analytics [electronic resource] : identifying the path to profitability / Evan Stubbs.
"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2...
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| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2011.
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| Online Access: | |
| Variant Title: |
The Value of Business Analytics: Identifying the Path to Profitability |
| Format: | Electronic eBook |
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