The PR professional's handbook [electronic resource] : powerful, practical communications / Caroline Black.
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices...
| Main Author: | |
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| Language: | English |
| Published: |
London :
Kogan Page,
2014.
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| Series: | PR in practice
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| Subjects: | |
| Genre: | |
| Online Access: | |
| Variant Title: |
The PR Professional's Handbook: Powerful, Practical Communications (PR in Practice) |
| Format: | Electronic eBook |
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ProQuest One Business: 2014 (ProQuest)eBook Business Collection (EBSCOhost) - North America: 2014 (EBSCO)
Business Premium Collection: 2014 (ProQuest)
EBSCO eBooks: 2014 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2014 (EBSCO)