The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.

Bibliographic Details
Main Author: Blank, Steven G. (Steven Gary)
Language:English
Published: [California] : S. G. Blank, 2007.
Edition:Third edition.
Subjects:
Physical Description:x, 281 pages : illustrations ; 24 cm
Variant Title:
4 steps to the epiphany.
Format: Book

MARC

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035 |a (OCoLC)778813594 
040 |a DLC  |c DLC  |d DLC  |d SKYRV  |d UtOrBLW 
042 |a pcc 
049 |a EEMB 
050 0 0 |a HB615  |b .B6225 2007 
082 0 0 |a 658.4/012  |2 23 
100 1 |a Blank, Steven G.  |q (Steven Gary)  |0 http://id.loc.gov/authorities/names/no2010179082 
245 1 4 |a The four steps to the epiphany :  |b successful strategies for products that win /  |c Steven G. Blank. 
246 3 |a 4 steps to the epiphany. 
250 |a Third edition. 
260 |a [California] :  |b S. G. Blank,  |c 2007. 
300 |a x, 281 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 207-211). 
505 0 |a The hero's journey -- The path to disaster : the product development model -- The path to epiphany : the customer development model -- Customer discovery -- Customer validation -- Customer creation -- Company building. 
650 0 |a Entrepreneurship.  |0 http://id.loc.gov/authorities/subjects/sh85044149 
650 0 |a New products.  |0 http://id.loc.gov/authorities/subjects/sh85091388 
650 0 |a Relationship marketing.  |0 http://id.loc.gov/authorities/subjects/sh96005326 
650 0 |a Business planning.  |0 http://id.loc.gov/authorities/subjects/sh85032906 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HB615 .B6225 2007  |h Library of Congress classification  |i Printed Material  |m 31293007466117  |n 1